Forrester Research, Inc., an independent research company, provides pragmatic and forward-thinking advice to business and technology customers. The company operates through two segments, Business Technology, and Marketing and Strategy. It offers products and services for specific roles, including senior management in business strategy, marketing, and information technology. The company provides RoleView Research, which offers clients with access to its syndicated research designed to inform their strategic decision-making. The RoleView consists of library of cross-linked documents that interconnect the company's reports, data, product rankings, practices, evaluation tools, and research archives, which are provided through role-based Websites. It also offers Forrester Leadership Boards membership for executives and other key employees; and marketing and executive programs and councils addressing issues of interest to the professional roles. In addition, the company provides data products and services, which comprise Consumer Technographics that offers insights into how technology impacts the way consumers select, purchase, use, and communicate about products and services; Forrester's Forrsights, which provides assessments of what motivates businesses to choose certain technologies and vendors; and Forrester's Tech Marketing Navigator, a decision support tool that measures and reports on consumption patterns of influencers for large technology purchases. Further, it offers consulting services to assist clients in developing executing technology and business strategy, informing critical decisions and reducing business risk, and making technology investments; and Website reviews that provide assessments of clients' Websites, Extranets, or Intranets. The company sells its products and services through direct sales force in North America, Europe, Asia, and Australia. Forrester Research, Inc. was founded in 1983 and is headquartered in Cambridge, Massachusetts.