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Sirius XM Radio Inc. provides satellite radio services in the United States and Canada. The company broadcasts music, sports, entertainment, comedy, talk, news, traffic, and weather channels on subscription fee basis through two satellite radio systems. It also offers music genres, such as rock, pop, and hip-hop, as well as dance, jazz, Latin, and classical music; advertising on non-music channels; and applications to allow consumers to access Internet services on mobile devices. In addition, the company sells satellite radios, components, and accessories; designs, establishes specifications, sources or specifies parts and components, and manages various aspects of the logistics and production of radios; and licenses its technology to various electronics manufacturers to develop, manufacture, and distribute radios under various brands. Further, it provides music services for commercial establishments; satellite television services; Backseat TV, a service offering television content designed primarily for children in the backseat of vehicles; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedules and scores, and movie listings; and real-time traffic and weather services. The company's satellite radios are primarily distributed through automakers, retailers, and through its Website. As of December 31, 2012, it had 23,900,336 subscribers. The company was formerly known as Sirius Satellite Radio Inc. and changed its name to Sirius XM Radio Inc. in August 2008. Sirius XM Radio Inc. was founded in 1990 and is headquartered in New York, New York.