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Magic Software Enterprises Ltd. develops, markets, and supports application platforms for software development and deployment, and offers information technology (IT) professional services. The company develops Magic xpa, an application platform for developing and deploying business applications; AppBuilder, an application platform for building, deploying, and maintaining large-scale and custom-built business applications; and Magic xpi, a platform for application integration. It also offers IT professional services in the areas of infrastructure design and delivery, application development, technology planning and implementation services, communications services and solutions, and supplemental staffing services. In addition, the company provides annual maintenance contracts; technical support; and training services, as well as consulting services in connection with installation assurance, application audits and performance enhancement, application migration, and application prototyping and design. Magic Software Enterprises Ltd. markets, sells, and supports its products through its branches and global marketing department, a channel-network of independent software vendors (ISVs), system integrators, value-added distributors and resellers, and original equipment manufacturers and consulting partners in approximately 50 countries worldwide. It serves finance, insurance, government, health care, logistics, manufacturing media, retail, and telecommunications industries. The company was formerly known as Mashov Software Export (1983) Ltd. and changed its name to Magic Software Enterprises Ltd. in 1991. Magic Software Enterprises Ltd. was founded in 1983 and is headquartered in Or Yehuda, Israel. Magic Software Enterprises Ltd. is a subsidiary of Formula Systems (1985) Ltd.