Sleep Experts is a privately owned mattress retailer in the Dallas–Fort Worth Metroplex. The company was founded in 2003 by Chris and Christine Cook, continuing a family tradition in the bedding retail industry that dates back to the 1950s. Christine Cook serves as President and company spokesperson, appearing in television, radio and print advertisements. Chris Cook is Chief Executive Officer. Sleep Experts has 42 mattress stores and approximately over 140 employees. Since then, it has been bought by Mattress Firm, which now owns the remaining stores.