Market Segmentation Stocks ListRelated Stock Lists: Advertising Digital Marketing Marketing Online Advertising Targeted Advertising Technology Business Economics Consumer Applications E-Commerce Internet Marketing Internet Privacy Internet Protocol Mobile Devices Software Application Technology Platforms Web Browsers World Wide Web
|2020-05-29||INUV||Narrow Range Bar||Range Contraction|
|2020-05-29||INUV||1,2,3 Pullback Bullish||Bullish Swing Setup|
|2020-05-29||INUV||Non-ADX 1,2,3,4 Bullish||Bullish Swing Setup|
|2020-05-29||TTD||Crossed Above 20 DMA||Bullish|
|2020-05-29||TTD||Pocket Pivot||Bullish Swing Setup|
Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets).
Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries. While business to consumer (B2C) sellers might segment the market into demographic segments, lifestyle segments, behavioural segments or any other meaningful segment.
Market segmentation assumes that different market segments require different marketing programs – that is, different offers, prices, promotion, distribution or some combination of marketing variables. Market segmentation is not only designed to identify the most profitable segments, but also to develop profiles of key segments in order to better understand their needs and purchase motivations. Insights from segmentation analysis are subsequently used to support marketing strategy development and planning. Many marketers use the S-T-P approach; Segmentation→ Targeting → Positioning to provide the framework for marketing planning objectives. That is, a market is segmented, one or more segments are selected for targeting, and products or services are positioned in a way that resonates with the selected target market or markets.