Insignia Systems, Inc. markets in-store advertising products, programs, and services to consumer packaged goods manufacturers and retailers in the United States and internationally. It focuses on providing in-store services through the Insignia Point-Of-Purchase Services (POPS) in-store advertising program. The company's Insignia POPSign program is an in-store shelf-edge advertising program that enables manufacturers to deliver product-specific messages to consumers at the point-of-purchase. The Insignia POPSign provides vital product selling information, such as product uses and features, nutritional information, advertising tag lines, product images, and each retailer's store-specific prices. Insignia Systems, Inc. also offers laser printable cardstock and vinyl labels, including adhesive and non-adhesive supplies in various colors, sizes, and weights to retailers for their in-store signage and shelf-edge product information needs; and Stylus software, which allows retailers to produce signs, labels, and posters by manually entering the information or by importing information from a database. The company directly markets its Insignia POPSign program to food and drug manufacturers and retailers. Insignia Systems, Inc. was founded in 1990 and is based in Minneapolis, Minnesota.