Cellcom Israel Ltd. provides cellular communications services in Israel. The company operates in two segments, Cellcom and Netvision. It offers basic and advanced cellular telephone services, text and multimedia messaging services, and advanced cellular content and data services. The company's basic cellular telephony services include voice mail, cellular fax, call waiting, call forwarding, caller identification, conference calling, and outbound roaming services. It also provides value-added services comprising social music services; SMS and MMS services to send and receive text, photos, multimedia, and animation messages; and access to services offered by third party application providers, such as vehicle-fleet management, remote management of various controllers, and location based services, as well as information and content services, including news headlines, sports results, traffic, and weather reports. In addition, the company offers data services to access handsets, cellular modems, laptops, and tablets; provides Internet surfing packages; and sells handsets, modems, tablets, and laptops, as well as offers repair and replacement services. Further, it provides Internet connectivity and related services; telephony services consisting of international calling services, operator services, teleconferencing services, and landline telephony services; and Internet applications, cloud services, and data security products. The company offers its landline telephony, transmission, and data services through its 1,600 kilometers of inland fiber-optic infrastructure and complementary microwave links to selected business customers. As of December 31, 2012, it had approximately 3.199 million cellular subscribers. The company was founded in 1994 and is headquartered in Netanya, Israel.