Ballantyne Strong, Inc., together with its subsidiaries, engages in the manufacture, integration, distribution, and servicing of theatre and lighting systems worldwide. The company operates in two segments, Theatre and Lighting. The Theatre segment distributes cinema projectors and digital cinema servers; additional digital projection products, including library management systems, automation products, pedestals, 3D accessories, lenses, and lamps; and digital audio systems. This segment also manufactures 2D and 3D screens for cinema and special venue applications; and provides installation, maintenance, and service of digital menu boards and other digital signage products for the theatre industry, as well as distributes xenon lamps and digital projection lenses. In addition, it offers digital installations and after-sale maintenance services; and cabling, wiring, and installation and maintenance services for digital menu boards and other digital signage products; and remote services. This segment markets and sells its products directly to end users, as well as through dealers to theatre exhibitors in the cinema world. The Lighting segment designs, manufactures, assembles, distributes, installs, and services various lighting systems for architectural, entertainment, and other commercial lighting needs. Its products include followspots that are high-intensity general-use illumination products for permanent and touring installations; LED lighting fixtures; and signature commissioned lighting solutions for architectural sites, entertainment, and other purposes. This segment sells its products through its direct sales force, dealer network, and commissioned sales representatives to arenas, stadiums, theme parks, theatres, auditoriums, and equipment rental companies, as well as to entertainers, and managers and owners of architectural sites. The company was founded in 1932 and is headquartered in Omaha, Nebraska.