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Brightcove Inc. provides cloud-based solutions for publishing and distributing professional digital media. The company offers Brightcove Video Cloud, an online video platform that enables its customers to publish and distribute video to Internet-connected devices. Its Brightcove Video Cloud platform offers various features and functionalities, such as uploading and encoding, content management, video players, multi-platform video experiences, live video streaming, distribution and syndication, social media, advertising and monetization, and integrated video analytics. The company also provides Zencoder, a cloud-based media processing service and HTML5 video player technology. It offers Video Cloud and Zencoder on subscription-based software as a service model in premium and volume editions. In addition, the company offers Brightcove App Cloud to develop, deploy, and manage content applications on smartphones, tablets, and other Internet-connected devices. Brightcove Inc. provides its solutions to media, retail, technology, and financial services companies, as well as governments, educational institutions, and non-profit organizations in North America, Europe, Japan, and the Asia Pacific. The company was formerly known as Video Marketplace, Inc. and changed its name to Brightcove Inc. in March 2005. Brightcove Inc. was founded in 2004 and is headquartered in Boston, Massachusetts.