Technical Analysis for ADS - Alliance Data Systems Corporation

Grade Last Price % Change Price Change
D 98.83 1.13% 1.10
ADS closed up 1.13 percent on Friday, July 23, 2021, on 55 percent of normal volume. The stock exhibited some range contraction during this trading session as price made an NR7 -- narrowest range of the last seven sessions.

Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Strong Up Down Down
Historical ADS trend table...

Date Alert Name Type % Chg
NR7 Range Contraction 0.00%
Multiple of Ten Bearish Other 0.00%
Earnings Movers Other 1.13%
NR7 Range Contraction -0.99%
Lower Bollinger Band Walk Weakness -0.99%
Earnings Movers Other -0.99%
Multiple of Ten Bearish Other -0.99%
Gapped Up Strength -0.99%
Oversold Stochastic Weakness -0.99%
Lower Bollinger Band Walk Weakness 1.31%
Older End-of-Day Signals for ADS ...

   Recent Intraday Alerts -- Get these alerts pushed to you via our Mobile App

Alert Time
Possible NR7 1 day ago
10 DMA Resistance 1 day ago
Rose Above Previous Day's High 1 day ago
Up 2% 1 day ago
Up 1% 1 day ago
View Earlier Intraday Alerts

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Alliance Data Systems Corporation Description

Alliance Data Systems Corporation provides marketing and loyalty solutions primarily in North America. The company operates in three segments: LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment owns and operates the AIR MILES Reward Program, a coalition loyalty program in Canada. It also offers loyalty services, such as loyalty consulting, customer analytics, and creative services. The Epsilon segment provides end-to-end, integrated direct marketing solutions that combine database marketing technology and analytics with a range of direct marketing services, including email marketing campaigns. Its services include strategic consulting, customer database technologies, permission-based email marketing, loyalty management, proprietary data, predictive modeling, and a range of direct and digital agency services. This segment's marketing services comprise agency services, database design and management, data services, analytical services, and traditional and digital communications. The Private Label Services and Credit segment offers credit card processing, billing and payment processing, customer care, and collections services for private label retailers, as well as private label retail credit card receivables financing, including securitization of the credit card receivables that it underwrites from its private label retail credit card programs. This segment also provides processing and marketing services for co-brand credit card programs. The company serves financial services, specialty retail, grocery and drugstore chains, petroleum retail, automotive, hospitality and travel, telecommunications, and pharmaceutical markets. Alliance Data Systems Corporation was founded in 1996 and is headquartered in Plano, Texas.


Sector: Financial Services
Industry: Credit Services
Keywords: Telecommunications Business Intelligence Payment Processing Securitization Direct Marketing Receivables Analytics Data Collection Card Processing Store Chains Credit Card Processing Analytical Services Email Marketing Loyalty Program Creative Services Drugstore Chains Collections Services Customer Analytics Database Marketing Direct Marketing Services Pharmaceutical Market Digital Communications Pharmaceutical Markets

Is ADS a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 128.16
52 Week Low 39.77
Average Volume 753,803
200-Day Moving Average 90.51
50-Day Moving Average 110.13
20-Day Moving Average 102.24
10-Day Moving Average 100.03
Average True Range 4.36
ADX 26.37
+DI 19.25
-DI 30.93
Chandelier Exit (Long, 3 ATRs) 96.38
Chandelier Exit (Short, 3 ATRs) 106.09
Upper Bollinger Bands 109.69
Lower Bollinger Band 94.79
Percent B (%b) 0.27
BandWidth 14.58
MACD Line -3.27
MACD Signal Line -3.18
MACD Histogram -0.0904
Fundamentals Value
Market Cap 4.72 Billion
Num Shares 47.7 Million
EPS 6.29
Price-to-Earnings (P/E) Ratio 15.72
Price-to-Sales 0.73
Price-to-Book 2.69
PEG Ratio 0.20
Dividend 0.84
Dividend Yield 0.85%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 102.19
Resistance 3 (R3) 102.30 101.28 101.63
Resistance 2 (R2) 101.28 100.43 101.23 101.44
Resistance 1 (R1) 100.06 99.90 99.55 99.95 101.26
Pivot Point 99.04 99.04 98.79 98.99 99.04
Support 1 (S1) 97.82 98.19 97.31 97.71 96.40
Support 2 (S2) 96.80 97.66 96.75 96.22
Support 3 (S3) 95.58 96.80 96.03
Support 4 (S4) 95.47