Technical Analysis for ADS - Alliance Data Systems Corporation

Grade Last Price % Change Price Change
grade F 40.92 2.56% 1.02
ADS closed down 6.1 percent on Thursday, July 9, 2020, on 81 percent of normal volume. Note that the stock is in oversold territory based on its Slow Stochastic indicator (14, 3, 3) -- sideways movement or a bounce should not be unexpected.

Trend Table & Recent Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Down Down Down
Historical ADS trend table...

Date Alert Name Type % Chg
180 Bearish Setup Bearish Swing Setup 2.56%
Multiple of Ten Bearish Other 2.56%
Outside Day Range Expansion 2.56%
Wide Bands Range Expansion 2.56%
Lower Bollinger Band Touch Weakness 2.56%
Oversold Stochastic Weakness 2.56%
Hammer Candlestick Bullish -3.69%
Stochastic Buy Signal Bullish -3.69%
Narrow Range Bar Range Contraction -3.69%
NR7 Range Contraction -3.69%

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Alliance Data Systems Corporation provides marketing and loyalty solutions primarily in North America. The company operates in three segments: LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment owns and operates the AIR MILES Reward Program, a coalition loyalty program in Canada. It also offers loyalty services, such as loyalty consulting, customer analytics, and creative services. The Epsilon segment provides end-to-end, integrated direct marketing solutions that combine database marketing technology and analytics with a range of direct marketing services, including email marketing campaigns. Its services include strategic consulting, customer database technologies, permission-based email marketing, loyalty management, proprietary data, predictive modeling, and a range of direct and digital agency services. This segment's marketing services comprise agency services, database design and management, data services, analytical services, and traditional and digital communications. The Private Label Services and Credit segment offers credit card processing, billing and payment processing, customer care, and collections services for private label retailers, as well as private label retail credit card receivables financing, including securitization of the credit card receivables that it underwrites from its private label retail credit card programs. This segment also provides processing and marketing services for co-brand credit card programs. The company serves financial services, specialty retail, grocery and drugstore chains, petroleum retail, automotive, hospitality and travel, telecommunications, and pharmaceutical markets. Alliance Data Systems Corporation was founded in 1996 and is headquartered in Plano, Texas.
Financial Services Telecommunications Retail Marketing Business Intelligence Analytics Payment Processing Analytical Services Creative Services Direct Marketing Database Marketing Loyalty Program Collections Services Customer Analytics Data Collection Credit Card Processing Direct Marketing Services Drugstore Chains Pharmaceutical Markets

Is ADS a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 159.41
52 Week Low 20.51
Average Volume 1,998,590
200-Day Moving Average 80.37
50-Day Moving Average 47.48
20-Day Moving Average 46.37
10-Day Moving Average 43.55
Average True Range 3.52
ADX 17.03
+DI 15.54
-DI 30.05
Chandelier Exit (Long, 3 ATRs ) 54.86
Chandelier Exit (Short, 3 ATRs ) 49.66
Upper Bollinger Band 53.32
Lower Bollinger Band 39.41
Percent B (%b) 0.04
BandWidth 30.01
MACD Line -2.05
MACD Signal Line -1.22
MACD Histogram -0.8275
Fundamentals Value
Market Cap 2.21 Billion
Num Shares 55.5 Million
EPS 8.77
Price-to-Earnings (P/E) Ratio 4.55
Price-to-Sales 1.74
Price-to-Book 9.06
PEG Ratio 1.00
Dividend 2.08
Dividend Yield 5.21%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 45.42
Resistance 3 (R3) 45.76 44.27 44.50
Resistance 2 (R2) 44.27 42.86 44.10 44.19
Resistance 1 (R1) 42.08 41.99 41.34 41.74 43.89
Pivot Point 40.59 40.59 40.21 40.42 40.59
Support 1 (S1) 38.40 39.18 37.66 38.06 35.91
Support 2 (S2) 36.91 38.31 36.74 35.61
Support 3 (S3) 34.72 36.91 35.30
Support 4 (S4) 34.38