Technical Analysis for ADS - Alliance Data Systems Corporation

Grade Last Price % Change Price Change
F 71.02 -5.03% -3.76
ADS closed down 5.03 percent on Friday, January 15, 2021, on approximately normal volume. The stock fell below its 50 day moving average, damaging its intermediate-term outlook by crossing under that important trendline.
Earnings due: Jan 28
*** please verify all earnings dates ***

Trend Table & Recent EOD Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Up Down Down
Historical ADS trend table...

Date Alert Name Type % Chg
Fell Below 20 DMA Bearish 0.00%
Fell Below 50 DMA Bearish 0.00%
Narrow Range Bar Range Contraction -3.69%
NR7 Range Contraction -3.69%
NR7-2 Range Contraction -3.69%
20 DMA Support Bullish -3.69%
NR7 Range Contraction -3.69%
MACD Bearish Signal Line Cross Bearish -2.61%
20 DMA Support Bullish -2.61%
Down 3 Days in a Row Weakness -2.61%
Older End-of-Day Signals for ADS ...

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Alliance Data Systems Corporation Description

Alliance Data Systems Corporation provides marketing and loyalty solutions primarily in North America. The company operates in three segments: LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment owns and operates the AIR MILES Reward Program, a coalition loyalty program in Canada. It also offers loyalty services, such as loyalty consulting, customer analytics, and creative services. The Epsilon segment provides end-to-end, integrated direct marketing solutions that combine database marketing technology and analytics with a range of direct marketing services, including email marketing campaigns. Its services include strategic consulting, customer database technologies, permission-based email marketing, loyalty management, proprietary data, predictive modeling, and a range of direct and digital agency services. This segment's marketing services comprise agency services, database design and management, data services, analytical services, and traditional and digital communications. The Private Label Services and Credit segment offers credit card processing, billing and payment processing, customer care, and collections services for private label retailers, as well as private label retail credit card receivables financing, including securitization of the credit card receivables that it underwrites from its private label retail credit card programs. This segment also provides processing and marketing services for co-brand credit card programs. The company serves financial services, specialty retail, grocery and drugstore chains, petroleum retail, automotive, hospitality and travel, telecommunications, and pharmaceutical markets. Alliance Data Systems Corporation was founded in 1996 and is headquartered in Plano, Texas.


Sector: Financial Services
Industry: Credit Services
Keywords: Telecommunications Business Intelligence Payment Processing Direct Marketing Receivables Securitization Analytics Card Processing Data Collection Store Chains Credit Card Processing Analytical Services Loyalty Program Email Marketing Creative Services Drugstore Chains Collections Services Customer Analytics Database Marketing Direct Marketing Services Pharmaceutical Market Digital Communications Pharmaceutical Markets

Is ADS a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 113.11
52 Week Low 20.51
Average Volume 1,004,129
200-Day Moving Average 51.99
50-Day Moving Average 71.67
20-Day Moving Average 72.70
10-Day Moving Average 74.12
Average True Range 3.48
ADX 22.06
+DI 24.61
-DI 20.56
Chandelier Exit (Long, 3 ATRs ) 70.01
Chandelier Exit (Short, 3 ATRs ) 77.87
Upper Bollinger Band 78.06
Lower Bollinger Band 67.33
Percent B (%b) 0.34
BandWidth 14.77
MACD Line 0.77
MACD Signal Line 1.12
MACD Histogram -0.3553
Fundamentals Value
Market Cap 3.39 Billion
Num Shares 47.7 Million
EPS 6.29
Price-to-Earnings (P/E) Ratio 11.30
Price-to-Sales 0.73
Price-to-Book 2.69
PEG Ratio 0.20
Dividend 0.84
Dividend Yield 1.18%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 77.01
Resistance 3 (R3) 77.33 75.67 76.01
Resistance 2 (R2) 75.67 74.14 75.50 75.67
Resistance 1 (R1) 73.34 73.20 72.51 73.02 75.34
Pivot Point 71.68 71.68 71.26 71.51 71.68
Support 1 (S1) 69.35 70.15 68.52 69.03 66.70
Support 2 (S2) 67.69 69.21 67.52 66.37
Support 3 (S3) 65.36 67.69 66.03
Support 4 (S4) 65.04